Trailblazer Series

As showrunner for season 1 of this five-part docuseries, I helped bring Trailblazer to life—from shaping the narrative arc to managing on-site production, talent coordination, and social strategy. The series explored the journeys of standout Trailblazers, kicking off with a powerful episode featuring Tiffany Spencer. We extended the conversation through Twitter Spaces with Soledad O'Brien and earned industry recognition for the series' impact. This project was a full-circle moment—one that blended storytelling, strategy, and execution.

Year
2021

Company
Salesforce

The Docuseries

Recognized by the 2nd Annual Anthem Awards with three Silver honors, Trailblazer was celebrated for its powerful storytelling and commitment to inclusion. The series earned awards in Branded Content, Innovation, and Community Engagement under the Diversity, Equity & Inclusion category.

Bringing it all together.

Telling a great story is only half the work—getting it seen is the other. As part of the Trailblazer series rollout, I helped lead the integrated promo strategy, bringing the stories to life across social, live events, and internal channels. From talent spotlights to teaser cuts and community-driven conversations, the goal was to elevate the Trailblazers we featured—and create momentum that matched the meaning.