Editorial Strategy

When content hits right, it shows. On average each year, my social strategy drives over 9 million impressions and 550,000+ engagements—with a standout 6.1% engagement rate across channels. It’s never just about posting—it’s about building community, telling the right story, and delivering consistent, measurable impact.

Social Media Management

For the past seven years, I’ve led the editorial direction for the Trailhead social media channels under the Salesforce brand. From crafting content calendars to elevating Trailblazer stories, I’ve helped shape a voice that’s both community-rooted and impact-driven.

This work goes far beyond scheduling posts—it's about understanding what content resonates, what stories need to be told, and how to keep the message clear, inclusive, and compelling across every platform.